A Top Management Survival Guide

The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level, including tough marketing calls they might not have the background to make. So, if your PC doesnt come equipped with a genie, here are a few of the things Jack Trouts A Genies Wisdom will teach you:

How branding works

How to design a product strategy

How to get pricing right
 

How to conduct Used research
 

How to choose and use logos
 

How to avoid the most common marketing mistakes
 

In addition, there are other quick tips you cant afford to miss